This paper examines the change management process throughout servitization strategy. Evidence was collected through 41 semi-structured interviews from four case studies. The study finds that synergistic interaction between product and service systems will create greater customer value when following complements extant research on in by proposing apparent as a relaxed strategy to allow for chang...

With the rise of short video, internal competition long video in previous network audition industry has been changed, but platform is still main force audio-visual industry. From perspective effective broadcast data, Mango TV obviously lags behind rivals such as iQiyi and Tencent Video whole movie plays. In a competitive environment, based on consideration its own advantages, implements differe...