Traditional ethnography, as applied to marketing research, involves the analyst spending time observing the consumer in her natural lair, so to speak, as she goes about buying and using a product or service. But ethnography doesn’t stop there. The observation of target consumers is almost always accompanied by depth interviews, during or after the observation phase. So, ethnography is actually ...

BACKGROUND Conflicting interpretations about the structure and function of the body contribute to discordance in communication between healthcare professionals and lay people. Understanding musculoskeletal (MSK) complaints presents additional complexities when discussed in more than one language or in cross-cultural settings. In low- and middle-income countries (LMICs), few healthcare professio...

Drawing on recent survey data, digital ethnography and comparative analysis, this article presents a critical re-appraisal of the interactive blogosphere in China and its effects on Chinese social and political life. Focused on the discursive and behaviorist trends of Chinese netizens rather than the ubiquitous information control/resistance paradigm, it argues that the Sinophone blogosphere is...

Development sociology as a distinct area of study gained prominence in the post-world war era with the evolving interest in political and economic progression of the post-colonial world. The emerging discipline from the mainstream sociology have been particularly interested in development paths and strategies adopted in nations in the various regions of the world with greater emphasis in develo...

BACKGROUND Modern-day health systems are complex, making it difficult to assure continuity of care for older persons with multi-morbidity. One way of intervening in a health system that is leading to fragmented care is by utilising Case Management (CM). CM aims to improve co-ordination of healthcare and social services. To better understand and advance the development of CM, there is a need for...

PURPOSE The purpose of this focused ethnography was to describe the culture of care and nonpharmacologic nursing interventions performed by NICU nurses for infants with neonatal abstinence syndrome (NAS). METHOD Roper and Shapira's framework for the analysis included participant observation, individual interviews, and examination of existing documents. SAMPLE Twelve full-time nurses were ob...

Faculty in Canadian undergraduate nursing programs have come to rely on preceptorship as the primary model for teaching and learning during the final clinical course. A focused ethnography was completed in order to examine undergraduate nursing students' experience of rural hospital preceptorship in western Canada. Data analysis revealed that students perceive nursing faculty involvement and su...

BACKGROUND Health care beliefs can have an effect on the efficiency and effectiveness of nursing practices. Nevertheless, how belief systems impact on the economic performance of intensive care unit (ICU) nurses is not known. This study aimed to explore the ICU nurses' beliefs and their effect on nurse's practices and behavior patterns regarding the health economics. METHODS In this study, a ...

'Implementation research in nutrition' is an emerging area of study aimed at building evidence-based knowledge and sound theory to design and implement programs that will effectively deliver nutrition interventions. This paper describes some of the basic features of ethnography and illustrates its applications in components of the implementation process. We review the central purpose of ethnogr...