Wedding invitations (WIs), as a uniquely socially and culturally constructed genre, provide a distinct opportunity  to  compare  the  sociocultural values of different  speech  communities  as reflected  in  the  textual  content  and  organization  of  the  different  moves.  Students  can  be exposed  to  this  genre  and  its  different moves  using  a  genre-based  pedagogy. Genre-based ped...

In this paper, we propose a genre taxonomy as a knowledge repository of communicative structures or “typified actions” enacted by organizational members. The Genre taxonomy aims at helping people to make sense of diverse types of communicative actions, and has three features to achieve this objective. First, the genre taxonomy represents the elements of both genres and genre systems, sequences ...

This paper was written as a result of concerns about how to improve the writing skills of Korean students. The main goal of the paper was to investigate the effectiveness of the genre-based approach to teaching writing in Korean educational context. To assess the genre approach, I examined, (a) the definition of the genre approach to teaching; (b) the differences between the process approach an...

This study investigated whether film viewers recognize four basic genres (comic, drama, action and nonfiction) on the basis of genre-typical event cues or of genretypical filmic realization cues of events. Event cues are similar to the narrative content of a film sequence, while filmic realization cues are similar to stylistic surface cues of a film sequence. It was predicted that genre recogni...

Taking a genre perspective on design, this article proposes eight design recommendations for online newspapers. These recommendations are based on features that mediate a specific purpose and use between publisher and audience, which we describe as genre rules in terms of purpose, form, and positioning. They are also based on genre change regarding design, and the heritage from print regarding ...

There has been a growing interest in genre as a powerful means of analysing and understanding texts in cross-disciplinary areas. Genres tend to be conceived as generic structures that constrain individuals and communicative events. In second language writing pedagogy, much attention has been given to raising ESL (English as a Second Language) students’ structural awareness of genres as the rout...

The previous chapter reviewed three traditions of genre studies, namely, the new rhetoric, systemic functional and ESP perspectives on genre. While new rhetoric genre analyses focus on the interrelation between text and context and SFL genre studies stress the linguistic analysis of text, ESP approaches to genre take an approach that is some way between these two. This chapter extends the discu...

Incorporating literature in English language classrooms is believed by the scholars to have multiple merits. For example, its inherent authenticity offers reliable input for learning. As an important genre, young adult can be a potential teaching tool improve motivation and engagement among students arousing their interests with content text provides scaffold bridge instruction students' person...