In the 1980s, the hegemony of the large US advertising networks has been challenged by a new breed of London-based agencies who pioneered what is known in the trade as `second wave'. On the one hand, second wave implied the emancipation of Soho from an `outpost of Madison Avenue' to the `advertising village' on the basis of momentous product and process innovations. On the other hand, a few Lon...

World Wide Web is a global village and a rich source of information. The number of users accessing web sites is increasing day by day. For effective and efficient handling, web mining coupled with recommendation techniques provides personalized contents at the disposal of users. Web Mining is an area of Data Mining dealing with the extraction of interesting knowledge from the World Wide Web. Wh...

It is not possible for any organization and/or nation to move alone in the global village and especially with rapid changes in technology and globalization of markets; it has become very difficult for organizations to “go it alone”. World-class companies, therefore, seek to enhance competitive performance by effectively linking them with the external operations of supply chain members. Future c...

The Internet is, by far, one of the most significant achievement in recent history. When it was designed and started as Arpanet in 1970s, the Internet was never intended to be secure or open for commercial use. In the 1980s, the Internet was structured to accommodate 4.3 billion potential network addresses. It afforded roughly one address for every person on earth. Yet today, with more than 50 ...

The development of a "global village" strongly demands the ability of intercultural sensitivity between people for survival in the 21st century. Due to current lack of study on the subject, this paper aims to: (1) provide a conceptualization of intercultural sensitivity; (2) specify the role intercultural sensitivity plays in intercultural training programs; (3) delineate the components of inte...