Purpose – This research aims to determine how green consumers behave when making purchases at fast food restaurants. Methodology study relies on primary data collected through the distribution of questionnaires fast-food restaurant patrons in Malang Raya. The included a total 100 respondents and was descriptively evaluated. Findings Compared other product features, attributes connected with eco...

Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and...