The American psyche is centered on consumerism. Television viewers alone are bombarded by a multitude of advertisements for cars, clothing, food, and self-improvement programs. The recurring mantra is that everyone needs a new “insert product here.” One industry that is steadily growing as an object of American consumerism is the dieting industry. It is difficult to walk through a bookstore wit...

In its European Agreements with Central and Eastern European countries (Croatia has yet to be included) the EU has spelt-out a commitment towards helping them integrate with the EU. The evolution of these economies from centrally planned to market economies is important to achieving this. A characteristic of the transitional processes of these countries is the emergence of a pan-European consum...

This research highlighted the importance of Consumer psychology to marketers through shading light on literature review, as psychologists look into how decision-making process, social persuasion, and motivation all play a role in why people buy certain goods not others. The organization’s survival market is linked studying influences surrounding consumer; consumer one who directs marketing acti...