nowadays, paying attention to the environmental needs and desires of consumersand trying to satisfy them by designing marketing activities in an environmentallyfriendly way, is the best way to increase their satisfaction and finally, gaincompetitive advantage. prior research has paid much attention to the consumerbehavior and marketing activities of corporate organizations, but none has studied...

green supply chain management is an environmental approach in supply chain management that aims to decrease ecological risks in products’ life cycle. closed-loop supply chain by collecting and recycling the harmful production in nature attempts to achieve this goal. in this paper, due to different strategies in collecting products, several pricing models in two-echelon closed supply chain are p...

Electricity generation in thermal power plants as the largest producer of electricity in Iran is associated with greenhouse gas emissions. In this paper, using the Malmquist-Luenberger method, green productivity, and efficiency changes are measured for 31 thermal power plants (including 12 steam power plants, 13 gas power plants, and six combined cycle power plants) during 2009-2016. The result...

in the chemical industry, process intensification is needed to meet important goals such as sustainable and eco-friendly processes. for esterification reaction the “produce more with less pollution” objective can be achieved by coupling reaction and separation in a so called integrated process. in this work a model for describing the esterification reaction of ethyl acetate in pervaporation mem...

This paper aims to incorporate the diffusion of innovation theory and conformity theory to explain consumers’ green purchase intentions. To this end, a conceptual model has been proposed and subjected to empirical verification with the use of a survey method. Using a sample of Taiwanese consumers who had the actual purchase experience of green detergents, this study employed structural equation...

An important issue in the cellular industry is the rising energy cost and carbon footprint due to the rapid expansion of the cellular infrastructure. Greening cellular networks has thus attracted attention. Among the promising green cellular network techniques, the renewable energy-powered cellular network has drawn increasing attention as a critical element towards reducing carbon emissions du...

From the perspectives of the operational objectives of the green supply chain management and in consideration of its economic efficiency, social and environmental impact as well as its unique characteristics, this paper examines the pricing issues of the green supply chain for home appliances industry by using game theory and contract coordination theory. Considering the influences of the effec...

a two dimensional generalized thermoelastic problem of a thick circular plate of finite thickness and infinite extent subjected to continuous axisymmetric heat supply and an internal heat generation is studied within the context of generalized thermoelasticity. unified system of equations for classical coupled thermoelasticity, lord-shulman and green-lindsay theory is considered. an exact solut...