Loyalty concept is analyzed under different points of view such as brand, customer or store loyalty. Furthermore, due to the advancements in relationship marketing concept and the raising prominence of building relationship with the customers, this study focuses on the store loyalty aspect and aims to investigate the relationship between store loyalty and the customers’ relational benefits (soc...

The study about online consumer loyalty is limited, but how to evaluate the customers’ E-loyalty to a sales website is always a noticeable question. By using some methods of fuzzy mathematics, we provide a more accurate way to evaluate E-loyalty of sales website. Moreover, this method can differentiate level and degree of each factor that influences E-loyalty.

Loyalty systems provide an interesting possibility for vendors in customer relationship management. This holds for both real world and online vendors. Beside potential benefits of loyalty systems, customers may fear an invasion of privacy, and thus often refuse to participate in such programs. In this paper, we present two variants of a privacyfriendly loyalty system to be used by online vendor...

In this paper, we present a conceptual framework that helps to better understand and assess the impacts of information technology on customer loyalty in retail banking. To do so, we define the concept of customer loyalty and identify its antecedents. A conceptual framework describing the impacts of information technology on loyalty is developed based on the literature in marketing, social psych...

This paper is the second of the series of studies entitled ‘‘Innovativeness and Involvement as Determinants of Website Loyalty’’, which was designed to test Foxall’s [(1995). Cognitive styles of consumer initiators. Technovation 15(5), 269–288] style/involvement model in the context of Internet buyer behaviours. In this paper, a consumer Website loyalty model was proposed to describe how consum...

Intense competition among a vast number of group-buying websites leads to higher product homogeneity, which allows customers to switch to alternative websites easily and reduce their website stickiness and loyalty. This study explores the antecedents of user stickiness and loyalty and their effects on consumers’ group-buying repurchase intention. Results indicate that systems quality, informati...

Customer loyalty is always an important index for service providers to consider in service systems. It represents the probability of repurchasing. The paper focuses on the study of loyalty in the networked environment. We propose one mathematical model to describe satisfaction and analyze how satisfaction and switching cost influence loyalty by using the catastrophe model. Comparing with previo...

One purpose of this study is to explore theoretical background to find out store image attributes suggested by many previous researchers as important determinants of store loyalty and another is to identify which store image attributes affect store loyalty significantly according to retail type respectively. The results of empirical analyses show that store image attributes of store loyalty dep...