This paper develops a theory of voluntary provision of a public good in which a household’s decision to engage in a form of environmentally friendly behavior is based on the desire to offset another behavior that is environmentally harmful. We apply the theory to a setting in which households may purchase green electricity in order to mitigate disutility associated with pollution emissions gene...

As awareness about environmental issues increases around the globe, consumers are gradually engaging in environmentally friendly behavior and supporting businesses that engage green strategies. However, among Kazakhstan’s their buying towards products not fully understood due to scarcity of research conducted this area. This study intends change situation examines young Kazakhstan using Motivat...

Latar Belakang : Aspek lingkungan dan aspek ekonomi memiliki hubungan kompleks yang berpengaruh pada tingkat pembangunan ekonomi. Dalam berkembang, biasanya mengalami degradasi akibat dari peningkatan skala produksi dalam memenuhi permintaan semakin meningkat atas komoditas material.
 Tujuan Penelitian ini dilakukan untuk mengetahui pengaruh green perceived value, environmental concern, tr...

Environmental deterioration brought about by consumers’ non-feasible utilization pattern is putting a pressure on the environment and obstructing sustainable development. To hinder this impact stimulate more economic growth, one solution to lessen or move patterns from conventional products eco-friendly products. The authors conducted review study of green purchase behavioral research across 6-...

This study examines factors affecting customers’ intention to purchase green skincare products in China provide some managerial recommendations existing companies. The theory of planned behavior was applied formulate our research hypotheses and establish proposed model. A total 121 Chinese consumers responded a survey we conducted online. Hayes’s (2013) process structural equation modeling empl...