Informal settlement as a global urban phenomenon encounters different social, physical and economic shortcomings. These fabrics especially in cities of the global south experience an escalating gap with developed urban areas. In this regard, faltering economy plays a major contribution in continuity of poverty and exclusion. In Iran, Empowerment plan could not lead to favorable and stable resul...

abstract the main aim of the paper is to determine the marketing efficiency of poultry industry in karaj. in this research the marketing margin and the marketing efficiency of poultry market in different level of the market in karaj was calculated. the results showed that slaughter houses gain the main part of marketing margin and marking profit. the share of slaughter house was more that 50 pe...

Different types of rules are mined from transaction databases often with the goal of improving sales and services. In this paper, we link the interestingness of rules with the context of business marketing. We consider the profits generated from some specific marketing strategies that are developed based on particular discovered rules. This leads to a profit-based business model for evaluating ...

In a multi-brand organisation, the brands traditionally compete for resources in some degree of isolation, whether budgets are built top down or bottom up. This paper addresses a possibly growing demand for tools to allocate resources optimally across brands and/or markets. After reviewing the theory and some of the models available to UK practitioners, we develop a decision calculus model, cal...

Influenced by many factors, enterprise marketing capability is essential for improving the enterprise marketing competitiveness and its sustainable development. By studying the factors comprehensively and effectively, the enterprise can better recognize their marketing capability and the direction of improvement. This paper studies and analyzes the enterprise marketing capability measure method...

Data mining in direct marketing aims at identifying the most promising customers to send targeted advertising. Traditionally, statistical models are used to make such a selection. The success of statistical models depends on the validity of certain assumptions about data distribution. Artificial intelligence inspired models, such as genetic algorithms and neural networks, do not need those assu...

This paper reports on the development and implementation of a large-scale, marketing analytics framework for improving the segmentation, targeting and optimization of a consumer-facing firm’s marketing activities. The framework leverages detailed transaction data of the type increasingly becoming available in such industries. The models are customized to facilitate casino operations and were im...

this study seeks to examine how a company can select the best intermediary for its marketing channels with minimum of criteria and time. a theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. there are four basic tasks and thirty criteria in three independent levels. subsequently, an exploratory case study in iranian food industry...