In recent years, though, the concept of fit has been now in widespread used in strategic management research, it is in its infancy for applying fit concept to service innovation issue. Therefore, drawing on the concept of fit, this present research proposed an innovation service fit model within service innovation, market orientation, marketing strategy, and IT adoption are coexisted. The persp...

On the basis of beliefs on open innovation, online social networks and Web 2.0, we propose a new type of approach based on people-to-people interaction to support national innovation activities. With the aim of generating new ideas, our National Open Innovation System (NOIS) combines two rival innovation sources: (1) technology and social foresight research, and (2) customer needs and experienc...

Background: Market orientation refers to a type of modern marketing that emphasizes the creation of continuous value for customers and buyers. This research was conducted with the aim of presenting a new model of market orientation with an emphasis on moral implications. Method: The present study was applied and part of mixed research (qualitative-quantitative). The statistical population incl...

preview 1 Relationship or Innovation orientation in B2B markets: Empirical results from an emerging market

Article history: Received 1 March 2008 Received in revised form 1 August 2008 Accepted 1 October 2008 This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry— the global hotel industry. The findings show that if a firm perceives its customers as valuing service, the firm is more likel...

This study introduces the tertius iungens orientation, a strategic, behavioral orientation toward connecting people in one's social network by either introducing disconnected individuals or facilitating new coordination between connected individuals. The tertius iungens mechanism contrasts with the tertius gaudens mechanism emphasized in structural holes theory that concerns the advantage of a ...

OBJECTIVE Creative class theory explains the positive relationship between the arts and commercial innovation as the mutual attraction of artists and other creative workers by an unobserved creative milieu. This study explores alternative theories for rural settings, by analyzing establishment-level survey data combined with data on the local arts scene. The study identifies the local contextua...

The paper substantiates theoretic and methodic basics and formulates practical recommendations related to the formation and development mechanism of the adaptive science-intensive manufacture management on the basis of the management processes automation. It is shown that, above all, the economic stability of the science-intensive manufacture is contemplated by the innovation stability, charact...