Promissory organizations like IS analysis companies or academic institutions have started to play an increasingly important role in the way organizations make sense of IS innovations. Research has so far neglected how the trust that potential adopters place in these promissory organizations affects institutional pressures that promissory organizations exert on them. In this research-in-progress...

The main purpose of this study is to examine the influence of cultural capital on social trust. One of the main dimensions of social capital which plays an important role in making relationships among individuals is social trust. It seems that cultural capital has an important role in explanation of social trust. Therefore, this study tried to show the level of cultural capital of social trust ...

Despite the inherent risk arising from separating buyers and sellers, networked online marketplaces are proliferating. We describe how online auction marketplaces take advantage of institutional structures to build buyer trust in auction sellers, mitigate risk, increase satisfaction, and promote transaction intentions. It is hypothesized, based on institutional trust (Zucker 1986), that buyer t...

E-Commerce’s virtuality poses questions concerning trust between buyer and seller. Web 2.0 formats have provided new complications for these questions. Companies are creating more social networking sites, experimenting with ways to use such networks for marketing purposes. This paper explores the issue of trust in social networking site transactions vs. those at more established e-commerce site...

Recent trust research in the information systems (IS) field has described trust as a primary predictor of technology usage and a fundamental construct for understanding user perceptions of technology. Initial trust formation is particularly relevant in an IS context, as users must overcome perceptions of risk and uncertainty before using a novel technology. With initial trust in a more complex,...