We investigate the within site purchase and search behavior of online customers visiting one of the largest European online travel agencies. Using a dynamic two stage model of purchase incidence and carrier choice we study how price uncertainty affects consumer purchase behavior. We find that current and future category value along with visitors’ browsing experience and search effort are import...

in this article, the effectiveness of eight different technical indexes including simple moving average, weighted moving average, exponential moving average, relative strength, commodity channel, stochastic, money flow and demand are examined by comparison between indexes returns with buy and hold returns. the results shows the return of buy and hold strategy is more than technical indexes in t...

advertising has always played an important role in growing process of various products and celebrities attract more people to sport and sports goods purchase. this research studied the relationship between advertisement by celebrities and the willingness to buy sports shoes in tabriz. this survey was conducted through a researcher-made questionnaire. the validity of this questionnaire was confi...

Luxury sports products and brands in general have seen a significant increase their sales, highlighting the high consumption of smart watches. The purpose this study is to investigate mediating role cobranding, self-presentation, self-expression, symbolic values relationship between consumer’s need for uniqueness intention repurchase luxury sample consisted total 217 users An online questionnai...

Digital technology has shaped the way entrepreneurial process is driven, how ideas are generated, and innovation developed, exploited marketed. To better understand research on digital entrepreneurship process, calls for interdisciplinary studies between entrepreneurship. The current study addresses this call by examining role of founder’s start-up experience acquisition price venture, their im...