small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...

Marketing information systems (MKIS) are decision support systems targeted at marketing-specific decisions. One of the most widely disseminated MKIS models divides the marketing decision universe into four domains and links these domains to each other and to other marketing activities. Unfortunately, there is little guidance on the construction of specific MKIS targeted at problems in these dom...

Abstract In a world where exposure to untrustworthy communicators is common, trust has become more important than ever for effective marketing. Nevertheless, we know very little about the long‐term consequences of sources, such bullshitters. This research examines how sources—liars and bullshitters—influence consumer attitudes toward product. Frankfurt's (1986) insidious bullshit hypothesis (i....

In this paper, the author examines how the rapid penetration of Social Network Sites (SNSs) into everyday life affects higher education marketing. Among unique features offered by SNSs are unprecedented trackability of students’ interests, immediacy in responses, targeted personalization of marketing efforts, and low institutional financial obligations. Growth in Internet Penetration Rates and ...

In this paper, we deal with the problem of sensor performance estimation. As we assume that the sensor is described with only few data, we decide to use the theory of belief functions to represent the inherent uncertainty of our information. Hence, we introduce the belief functions framework, especially in the continuous approach. We describe the model of sensor adopted in our study. Knowing th...

As the amount of information on the web grows, users may find increasing challenges in trusting and sometimes distrusting sources. One possible aid is to maintain a network of trust between sources. In this paper, we propose to model such a network as an intuitionistic fuzzy relation. This allows to elegantly handle together the problem of ignorance, i.e. not knowing whether to trust or not, an...