Advertising forms an essential component of the business field, where competition fight is significant marker. Advertisements can give a psychological hint to consumers so that they purchase product by using image ideology association. More than any other sign or symbol system, language employs strong effect on and their behaviors. The paper aims apply Leech’s foregrounding theory English adver...

Using Dan Brown's Wild Symphony, Craig Silvey's The Amber Amulet, and Jon McGregor's In Winter the Sky as its case studies, this article attempts to explore a number of mechanisms strategies contributing multimodal fiction construction posing challenges for modern readers all ages. proposes examine resonance cognitive mechanism enhancing emotional impact stories on recipients triggering recepti...

Australian TV series Underbelly: Razor represents gangsters Kate Leigh and Tilly Devine as women equipped to compete on an equal footing with their male counterparts. These women's 'toughness' is simultaneously tempered and reinforced by gestures toward stereotypes of 'female weakness', which they employ to fulfil their criminal agendas. This paper will analyse how the TV series frames these wo...

This paper identifies and addresses persistent gaps in the consideration of ethical practice ‘technology for good’ development contexts. Its main contribution is to model an integrative approach using multiple frameworks analyse understand everyday nature practice, including professional among start-ups. The inherent paradoxes sector as well related (1) sometimes-misplaced assignment virtuousne...