Using data on firm entries into the U.S. market for four product categories, we examine: (1) complementary impact of marketing and R&D capabilities firms’ entry strategies, (i.e., timing, innovativeness, line breadth); (2) extent that timing mediates relationship between marketing-R&D capability complementarity, breadth innovativeness; and, (3) effects three strategies survival in categories. W...

This paper indentifies a main barrier when doing business with China, the cultural gap, and provides the strategies that companies can use when entering the Chinese market. This empirical study examined 40 Australian organisations in their activities when entering the Chinese market. Alarmingly after 30 years of attempting to do business in China, companies are still not addressing the issue of...

A general simulation model of market competition is developed to explore the effectiveness of and interactions between different types product exploration and exploitation strategies i.e. innovation, imitation and process improvement. The model, like real markets, is highly nonlinear such that analytical solutions in the form of optimal marketing strategies are not possible. Hence, we use simul...

Various trading strategies are applied in intraday high-frequency market to provide investors with reference signals to be on the right side of market at the right time. In this paper, we apply a trading strategy based on the combination of ACD rules and pivot points system, which is first proposed by Mark B. Fisher, into Chinese market. This strategy has been used by millions of traders to ach...

We investigate the competitive effects of the merger between Delta Air Lines and Northwest Airlines (2009) in the domestic U.S. airline industry. Applying fixed effects regression models we find that the transaction led to short term price increases of about 11 percent on overlapping routes and about 10 percent on routes which experienced a merger-induced switch of the operating carrier. Over a...

as the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. it is an urgent requirement to choose and determine strategies in order to achieve the objectives. strategy means the comprehensive and main plan in manufacturing unit revealing the way it achi...

the goal of this paper is to compile strategies for a chinese international telecommunication vendor which entered into iran telecom market in the year 2000. since zte is involved with business in more than 135 countries and it is out of our power to collect huge data from all over the world, we have limited our strategies to iranian market and we will compile strategies for iran business unit...

We submitted three models to the competition which were based on the I-SAW model. The models introduced four new assumptions. In the first model an adjustment process was introduced through which the tendency for exploration was higher at the beginning and decreased over time in the exploration stage. Another new assumption was that surprise as a factor influencing the weight of a trial in the ...

Organizations need to implement a proper market-entry strategy successfully establish two-sided digital platform. Following the right becomes even more crucial if competing platform already exists in targeted market. In this case, organizations will find it difficult reach critical mass because users flock established, larger due network effects, which result potential winner-take-all situation...

This paper considers the optimal market entry timing of a firm facing price uncertainty and investment irreversibility. When the entry decision is made, the firm has to pay the necessary investment costs and from then onwards will receive the expected future cash-flows. The total expected income of the investment is given by the sum over time of the expected discounted future cash-flows. For th...