Purpose – This paper aims to investigate whether it is meaningful to decompose market orientation into customer orientation and competitor orientation, and what possible implications this decomposition may have for researchers and business practitioners. Design/methodology/approach – Through a review of existing market orientation research, two of its salient dimensions, customer orientation an...

While the relationship between market orientation and performance has been examined extensively in the literature, relatively little attention has been given to the antecedents of market orientation. So the basic question of how to develop a marketdriven organisation remains to a large extent unanswered. The capabilities framework provides a useful conduit through which this issue can be approa...

Drawing upon the corporate social responsibility literature, we investigate the moderating effects of the natural environment and the stage of an organization’s life cycle on the market orientation to firm innovativeness relationship. Through 229 owners or chief executive officer respondents, our results establish evidence of (1) a positive linkage between market orientation and firm innovative...

From a management accounting perspective, this study aims at examining the relations of entrepreneurial and market orientations SMEs satisfaction in terms financial non-financial performance. SEM was conducted on 107 responses including accountants from manufacturing Malaysia. The results reveal null relationship between orientation financial-performance satisfaction, while it shows positive im...

Studying the impact of market orientation on business performance has been a popular research topic in recent years. However, there seems to be a lack of empirical studies that measure market orientation in quality management environments, even though marketing and quality management are considered complementary business approaches. This paper explores the effects of market orientation on a sam...

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