State-of-the-art market segmentation often involves simultaneous consideration of multiple and overlapping variables. These variables are studied to assess their relationships, select a subset of variables which best represent the subgroups (segments) within a market, and determine the likelihood of membership of a given individual in a particular segment. Such information, obtained in the expl...

the main purpose of this study was the bank market segmentation or in other words, dividing bank market into distinct groups of customers who might require separate marketing mix. gaining this purpose, 640 questionnaires were gathered. to investigate the reliability of questionnaires, content and face validity approaches were used. furthermore, for the estimation of the reliability of questionn...

The purpose of this study was to examine the possibility saving market segmentation by identifying segments consumers using a combination several dimensions, such as psychological motivations, perceptions, attitudes, and demographics. A sample 1,800 age-appropriate savers, randomly selected, completed structured questionnaire which contains more than 190 questions determine an individual's diff...

This paper studies ranking policies in a stylized trial-offer marketplace model, which single firm offers multiple products and has consumers who express heterogeneous preferences. Consumer trials are influenced by past purchases, the inherent appeal of products, each product. purchases conditional on trying product dependent quality for given consumer segment. The platform owner needs to devis...