the aim of this study was to survey sport sponsorship objectives of super league sponsors of iran. the method of this study was descriptive correlation. the statistical population consisted of all sponsors who sponsored 9 active sport fields in super league. the sample consisted of 134 sponsors. a research-made questionnaire was used to collect data; its content and face validity was confirmed ...

a r t i c l e i n f o Keywords: Strategic marketing planning Industrial marketing Fuzzy cognitive map The relevance problem Design science Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of e...

Submitted: Aug 10, 2013; Accepted: Sep 6, 2013; Published: Sep 11, 2013 Abstract: A market of services that provide communications between B2B, B2G, B2C segments and inside these segments is referred to as advertising market. Today advertising market is the one of the most dynamically growing market in the world and an important sector of economy. It is characterized by high rate of turnover of...

OBJECTIVES To examine the concurrent effects of exposure to movie smoking and tobacco marketing receptivity on adolescent smoking onset and progression. METHODS Cross-sectional study of 4524 northern New England adolescents aged 10-14 in 1999 with longitudinal follow-up of 2603 baseline never-smokers. Cross-sectional outcomes included ever tried smoking and higher level of lifetime smoking am...

In stead of ‘quality’, ‘time to market’ and ‘customer fulfillment’ have been the two main issues for business operations currently. To raise customer satisfaction, providing service with dynamic configurations (i.e. CTO) is a very powerful strategy on marketing. However, to handle CTO operations efficiently, information systems are required. This paper identifies the objectives of CTO operation...

OBJECTIVES To examine young people's awareness of and involvement with tobacco marketing and to determine the association, if any, between this and their smoking behaviour. DESIGN Cross sectional, quantitative survey, part interview and part self completion, administered in respondents' homes. SETTING North east England. PARTICIPANTS Stratified random sample of 629 young people aged 15 an...

Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these investments generate appropriate returns for the firm. In this chapter we highlight a two-stage process for marketing resource allocat...

As the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. It is an urgent requirement to choose and determine strategies in order to achieve the objectives. Strategy means the comprehensive and main plan in manufacturing unit revealing the way it achi...

Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of...