China has the biggest population of netizens in world and more cybernauts often use cyber-expressions their Internet communication some are even used our daily life offline. With increasing popularity these cyber-expressions, they have caught eyes scholars expressions’ formation meaning construction analyzed from many perspectives. From perspective Cognitive Linguistics, Chinese formed with hel...

As scholars on organization, we have been confronting the challenges of a changing episteme. The arrival new coronavirus and its devastating pandemic compel us to ask what virus means for organization studies. essay contributes this endeavour by attending implication in (re)organization meaning explicating ways which metaphor metonymy enable one trace (re)organization. In doing so, it takes ins...

In a 2017 landmark reform, Saudi authorities decided to lift the ban on women driving in this conservative society. tribute women’s newly-gained freedom drive, major automakers turned Twitter launch creative femvertising campaigns that vividly articulate female empowering motto ‘driving is feminine’. Building eloquence of visual rhetoric, which combines communicative force figurative language w...

“karbala’s epic” was composed in 222 odes and more than 6000 verses by “saeed al osaili” (1929 - 1994), the contemporary lebanese poet. accounting to the life of imam hussain (as) from birth to death, this epic contains, tender affection, fluent words and phrases and appropriate rhythm. this paper is seeking to study the literary elements of  karbala’s epic and analyze the affection of the poet...