This paper analyses the cognitive image schemas structuring the ontological commitments of dominant conceptions of ethics and economics to show that the content of economics is implicated in conceptions of ethics, and that these conceptions cannot be separated from questions of research and professional ethics. This analysis of the metaphoric structuring of the ontological commitments of ethics...

this study intends to propose a modern model in the field of human resources (hr) strategic management through designing human resources’ competence framework. based on this strategic orientation of organization on human resources management system has been investigated considering the mediating role of competence approach in central bank of the islamic republic of iran. in order to implement a...

Metaphor plays an important role in language creativity and knowledge representation in specialised domains, and its role has been studied by scholars in the field (e.g. Temmerman 2000; Faber and Márquez 2004; Tercedor Sánchez 2004; Ureña Gómez Moreno 2011; Vandaele and Lubin 2005). In contrast, metonymy has received little attention in terminology. In this paper, we describe salient features o...

This paper presents an account of how literal and metaphoric readings of spatial prepositions in so-called “Boolean Phrases” can arise. The account aims to explain how metaphoric and literal readings can interact, when two (spatial) prepositional phrases are the arguments of one phrase headed by Boolean connectives and and or (e.g. in front of the car and over his problems). It is shown that th...

The sound of a sonification has, like any sound, a metaphoric content. Ideally, the sound is designed in a way that it fits the metaphors of the final users. This paper suggests a metaphoric sonification method in order to explore the most intuitive mapping choices with the right polarities. The method is based on recorded interviews, asking experts in a field what they expect data properties t...

<span>Understanding prospective teachers’ (PTs) conceptions and perspectives about teaching internship may serve as an anchor for understanding their new experiences. The study explores Filipino PTs’ concepts of through a metaphorical lens. Seventy-five PTs from state-owned university in the Philippines served subjects this qualitative inquiry. Data came written narratives explanations pr...

People often think, feel, and behave metaphorically according to conceptual metaphor theory. There are normative sources of support for this theory, but individual differences have received scant attention. This is surprising because people are likely to differ in the frequency with which they use metaphors and therefore the frequency with which they experience the costs and benefits of metapho...

Two divided visual field priming experiments examined cerebral asymmetries for understanding metaphors varying in sentence constraint. Experiment 1 investigated ambiguous words (e.g., SWEET and BRIGHT) with literal and metaphoric meanings in ambiguous and unambiguous sentence contexts, while Experiment 2 involved standard metaphors (e.g., The drink you gave me was a meteor) with sententially co...