A neoclassical microeconomics is one of social science’s success stories, a growing body of experimental and empirical research has documented substantial deviations from its core behavioral assumptions and predictions (Selten 1990, 1998; Thaler 1992; Rabin 1998; Frederick, Loewenstein, and O’Donoghue 2002; Camerer 2003; Sobel 2005; DellaVigna 2009; Armstrong and Huck 2010; Crawford, Costa-Gome...