This research focuses on the factors influencing online buying intention. The aim of this research is to find out perceived value and trust’s influence on online buying intention, which combined several pervious researches’ result. Perceived value is measured by perceived value and perceived product sacrifice, trust is measured by ability, benevolence and integrity. Based on survey to 238 colle...

In recent years, many positive factors (such as the cultivation of the market environment, the policy support, etc) have provided good development space for e-commerce. As a new mode of e-commerce, online group buying originated from American Groupon. But many problems have already exposed with its rapid development, such as the good and bad group buying websites being intermingled, the seller’...

The Internet enables low-cost transaction-making via a variety of market mechanisms. It also facilitates the exchange of information between buyers and sellers more quickly without the limitations of time and space. Among the many new and innovative online business models, the online group buying model is an especially interesting one. Despite the enormous growth and significant impacts of grou...

Using a sample of 163 consumers, the study provided evidence that arousal and perceived risk had effects on impulsive buying behavior. Perceived risk was negatively associated with impulsive buying behavior but not significantly related to impulsive buying intention, whereas pleasure, which was not related to actual behavior, was a predictor of impulsive buying intention. On the other hand, the...

Given the enormous growth and significant impacts of group buying on Internet business marketplaces, this study aims to understand consumer decision making process in an online group buying context from a Means-end Chain (MEC) theory perspective. The laddering interview technique was used to interview 58 online group buying users and to capture their reasons behind the online shopping behaviour...

Given the enormous growth and significant impacts of group buying on Internet business marketplaces, this study aims to understand consumer decision making process in an online group buying context from a Means-end Chain (MEC) theory perspective. The laddering interview technique was used to interview 58 online group buying users and to capture their reasons behind the online shopping behaviour...

It has been well recognized that vendors’ reputation plays an important role in e-commerce. As a popular platform for promoting the services or products online, groupon websites have developed various reputation systems to assist the customers in making their purchase decisions. This paper performs an empirical study to investigate the impact of service reputation on the groupon buying behavior...

The authors develop and estimate a model of online buying using clickstream data from a Web site that sells cars. The model predicts online buying by linking the purchase decision to what visitors do and to what they are exposed while at the site. Predicting Internet buying poses several modeling challenges. These include: (1) online buying probabilities are usually low which can lead to a lack...