This study investigates the factors that affect consumers’ purchases of landscaped houses by applying the perceived value model and considering the perceived risk construct to study consumers’ purchases of landscaped houses via a questionnaire survey. This study has distributed 350 questionnaires and recovered 324 questionnaires. After eliminating 18 invalid questionnaires, there were 306 valid...

With the proliferation of online content service industry, understanding the factors affecting consumer intention to purchase online content services has become an important issue for academics and practitioners. While previous research has suggested that consumers’ perceived value and moral judgment are two main factors influencing behavioral intention to purchase online content services, few ...

As decision makers of online trading, consumers make trading decisions according to their perceived profit value. Considering both the objective profit value and consumers’ trust profit (or loss) value according to the evaluation of historical buyers, this paper proposed an analysis method about perceived profit value based on prospect theory. Firstly, it described the variables related to the ...

understanding the antecedents and consequences of customer satisfaction in the mobile communications market is important. this study explores the effects of service quality, trust and perceived value on customer satisfaction, which, in turn, affects continuance intention of mobile services. service quality and customer satisfaction were measured by multiple dimensions. a research model was deve...