Persuasive technology has been applied in marketing, health, environmental conservation, safety and other domains and is found to be quite effective in changing people’s attitude and behaviours. This research extends the application domains of persuasive technology to information security awareness and uses a theory-driven approach to evaluate the effectiveness of a web-based program developed ...

This paper explores three persuasive strategies and their capacity to encourage biking as a low-energy mode of transportation. The strategies were designed based on: (I) triggering messages that harness social influence to facilitate more frequent biking, (II) a virtual bike tutorial to increase biker's self-efficacy for urban biking, and (III) an arranged bike ride to help less experienced bik...

GQM+Strategies is an approach that aligns the business goals at each level of an organization to strategies to achieve overall business goals and assesses the achievement of such goals. Strategies are extracted from business goals based on rationales (contexts and assumptions). Using the proposed approach, which refines the GQM+Strategies model by extracting rationales based on the analysis of ...

Games are increasingly used for purposes that stretch beyond their primary strength as medium for entertainment. The interactive nature of games provide players with various opportunity to deal with complex (societal) issues on a more involved and personal level, far more than any other medium affords. As such it is not surprising to see that games offer a great platform for persuading players ...

My-side bias is the tendency to ignore or exclude evidence against one’s position. The present study investigated ways of encouraging students to reduce my-side bias and generate more counterarguments in writing argumentative essays. Fifth-grade students (N=90) from elementary school in Japan wrote persuasive essays about school rule topics under three different conditions. 1) Strategy conditio...