Predicting the effect of persuasion campaigns is difficult, as belief changes may cascade through a network. In recent years, political campaigns have adopted micro-targeting strategies that segment voters into fine-grained clusters for more specific targetting. At present, there is little evidence that explores the efficiency of this method. Through an Agent-Based Model, the current paper prov...

INTRODUCTION Since the turn of the century, the global community has experienced a constant wave of popular uprisings and public protests. The " Arab Spring " triggered a chain reaction that spread not just to the Eastern world, but also to many stable Western democracies, including the indig-nados (indignant citizens) movement of Spain, the Portuguese Geração a Rasca (desperate generation), an...

political marketing shares many characteristics in common with marketing in the business world. in business marketing , sellers dispatch goods, services, and communications[e.g.advertising] to the market and in return, money [consumer purchases], information [consumer research], and customer loyalty are received. in political campaigns, candidates dispatch promises , favors , policy preferences...

An innovative instrument that development practitioners and policymakers are experimenting with is to spread information about public service delivery through grassroots “campaigns”, to mobilize citizens to demand better services from public providers. However, new political economy research suggests that the impact of such campaigns is limited by the extent to which they influence overall poli...

There is widespread agreement that the process of election campaigning, particularly the roles of parties and the news media, have been transformed during recent decades. Many are concerned that these developments have generated widespread apathy, or even alienation, from the traditional modes of electoral participation in representative democracies. This tendency is thought to be particularly ...

As the Internet age dawned in the late 1990’s, it became cliché to suggest the Internet would “change everything.” Now, more than twenty-five years after the birth of the worldwide web, the Internet has become a central part of the daily lives of people across the planet. It has quickly developed into the hub through which individuals communicate, maintain social relationships, conduct commerce...

Following the European Union (EU) Council Recommendation on prudent use of antimicrobial agents in human medicine in 2001, and the success of national campaigns, i.e. Belgium and France, the European Centre for Disease Prevention and Control (ECDC) decided to establish the European Antibiotic Awareness Day (EAAD) on 18 November as platform to support national campaigns across Europe. This artic...