This study was conducted to determine the effect of experiential marketing, price, and service quality on customer satisfaction at Up Barbershop Magetan customers. Determination sample used is by taking 10% population number customers in 2021 Barbershop. Collecting data this distributing questionnaires all respondents. The method analysis using multiple linear regression analysis. results indic...


 Instant Noodle is a food product that practical and much-loved by all people. Therefore, companies need to analyze consumer behavior towards the pattern of purchasing their products. This study aims determine effect brand image, price, quality Indomie products through satisfaction as an intervening variable on customer loyalty. The number samples 100 respondents. data analysis technique ...

The relatively service-driven restaurant industry is becoming more important in generating income for many Asian countries and hence the service performance of the restaurants must be well understood and managed. The key determinants for restaurant service quality need to be identified, especially for the important segment such as youth customers. Therefore, this paper aims to explore the impor...

This study aims to examine the role of service quality and effect price on customer satisfaction at UD Bala Karangasem. The type research used is quantitative. subjects in this were customers Karangasem, while objects price, quality, satisfaction. population number samples 100 respondents. Data collected by questionnaire method, analyzed path analysis. results showed that (1) had a positive sig...

Customer loyalty is one of the important approaches for retailers to improve competitive edge. Despite the importance of customer loyalty, some of the retail stores have lack on service quality, product quality, price strategy as well as customer satisfaction whereas needs a comprehensive work to explain how customers develop loyalty to a particular store. This study aims to evaluate the retail...

The LTE technology offers versatile mobile services that use different numbers of resources. This enables operators to provide subscribers or users with differential quality of service (QoS) to boost their satisfaction. On one hand, LTE operators need to price the resources high for maximizing their profits. On the other hand, pricing also needs to consider user satisfaction with allocated reso...

This J&T Express is a courier company in Southeast Asia that emphasizes customer-oriented service and efficiency. Many shopping platforms such as Lazada, Shopee, Tiktok, others have chosen one of their logistic partners. research provides consumers' evaluation every detail Express' operations how the improves maintains those evaluations. The examines customer satisfaction influenced by pric...

Successful new products generate both trial and repeat purchases. While trial is based on expectations about product quality, repeat depends largely on satisfaction as assessed by the gap between observed and expected quality. As a consequence, companies make a tradeoff between setting expectations too high, resulting in strong trial but little repeat business, and too low, which enhances repea...

Human decision making has become one of the major research-foci in economics, marketing and in neuroscience. This study integrates perspectives from these disciplines by examining neurophysiological correlates to Reference-dependence of utility evaluations in real market contexts both before and after choice. First, by comparing buying and selling decisions, we observe an activation of the amyg...

Purpose: The aim of this study is to determine the direct effect service quality, trust, and price perception on customer satisfaction, indirect perceived value satisfaction through prices for Damri Bus passengers at Soekarno Airport. Theoretical framework: This uses quantitative methods. number samples in were 239 respondents from Hatta Methodology/Approach: data collection technique used rese...