This work focuses on the study of femvertising advertising strategy. It references feminist theories and theory psychological reactance to understand impact Mexican female consumers' purchase intention. A mixed methodology was applied, with a content analysis reception questionnaire (N=666) consumers. The results show higher intention lower in consumers spots. main conclusion is that implementa...

Social vigilantism (SV) is an enduring individual difference that assesses the tendency of individuals to impress and propagate their "superior" beliefs onto others to correct others' more "ignorant" opinions. After establishing a reliable measure of SV, three studies showed that SV was associated with greater expressions of belief superiority (whether reacting to others holding dissimilar or s...

How does users’ freedom of choice, or the lack thereof, affect interface preferences? The research reported in this article approaches this question from two theoretical perspectives. The first of these argues that an interface with a dominant market share benefits from the absence of competition because users acquire skills that are specific to that particular interface, which in turn reduces ...

How does users' freedom of choice, or the lack thereof, affect interface preferences? The research reported in this article approaches this question from two theoretical perspectives. The first of these argues that an interface with a dominant market share benefits from the absence of competition because users acquire skills that are specific to that particular interface, which in turn reduces ...

Autonomy, often associated with an open and reflective evaluation of experience, is sometimes confused with reactance, which indicates resistance to persuasion attempts. Two studies examined a path model in which autonomy and reactance predicted motivation following the provision of anonymous or source-identified health-risk information, via the mediation of perceived threat to decision-making ...

This paper describes the construction and empirical evaluation of an instrument for measuring state reactance, the Salzburger State Reactance (SSR) Scale. The results of a confirmatory factor analysis supported a hypothesized three-factor structure: experience of reactance, aggressive behavioral intentions, and negative attitudes. Correlations with divergent and convergent measures support the ...

Leakage reactance is one of the most important specifications in transformer that has significant impact on its overall design. Variation in leakage reactance serves as a diagnostic measure to indicate mechanical integrity of power transformers before and after a short circuit test that demonstrates mechanical strength of transformer windings. This paper presents an approach for leakage reactan...