Online purchase behavior is definitely an interesting and relevant issue for marketeers today. In this paper, we report on a study into the antecedents of online purchase intention for B2C websites. In particular, this research juxtaposes two competing models that explain online purchase intention. The first model is trust-oriented and argues that online purchase intention is primarily predicte...

This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the relationship between cultural influences and green purchase behaviour, a study on the moderating effect of collectivism on the formation of gr...

the main aim of this study was to investigate the relationship of students' social capital components and entrepreneurship intention. the statistical population of this study consisted of all students of university college of agriculture and natural resources, university of tehran (n=2600) among which 155 students where accessed based on cochran formula and through convenient sampling. data wer...

This study aims to further examine the factors that influence Repurchase Intention, where these are Brand Personality, Equity, Familiarity, and Word of Mouth. Alongside development market, we found beauty products only sold online offline have a good role in e-commerce market help Indonesia's economic development. We researched specific online, because there differences between brands stores. T...

Purpose The tendency shows that more customers will bring and use their mobile devices in-store. This study proposes a further analysis of the complementary role device in an in-store purchase providing characterisation those analyses usage preferences behaviour intentions, presenting new insights concerning gender generation preferences. Design/methodology/approach Quantitative research with e...

the purpose of this survey was to examine the relationship between packaging and food products consumer behaviors in refah chain stores in iran. this research in terms of goal is an application research and regarding data collection method, it is a survey-descriptive. one-way repeated measures analysis of variance was used to compare the impacts of packaging elements, visual and informational, ...