The purpose of the paper is to discuss the future development of the business-to-business marketing curriculum. The conventional method of sub-dividing the overall marketing curriculum is appraised, and the legitimacy of business-to-business marketing as a component of the curriculum is assessed. Broad debates on business and marketing education, concerning managerial relevance and the place of...

This article investigates new score and accuracy functions for ranking interval-valued intuitionistic fuzzy numbers (IVIFNs). The novelty of these functions is that they allow the comparison of IVIFNs by taking into account of the decision makers’ attitudinal character. The new attitudinal expected score and accuracy functions extend Xu and Chen’s score and accuracy degree functions, and verify...

Background & aim: Pregnancy involves physiological, psychological, and social changes, in which women are expected to adapt to the biopsychosocial changes. Failure to make such an adaptation would be accompanied by an increased risk of prenatal depression in pregnant women. This study was conducted to determine the relationship between psychosocial health status and th...

BACKGROUND Endothelial dysfunction develops early and has been shown to predict the development of clinical complications of atherosclerosis. However, the relationship between early endothelial dysfunction and the progression of arterial disease in the general population is unknown. We investigated endothelial dysfunction, risk factors, and progression of carotid intima-media thickness (cIMT) i...

In today’s competitive scenario in corporate world, “Customer Retention” strategy in Customer Relationship Management (CRM) is an increasingly pressed issue. Data mining techniques play a vital role in better CRM. This paper attempts to bring a new perspective by focusing the issue of data mining applications, opportunities and challenges in CRM. It covers the topic such as customer retention, ...