An extensive literature on reputation signaling in prosocial settings has focused on an intrinsic desire for positive reputation. In our paper, we provide experimental evidence that some individuals are averse to both positive and negative reputation and will therefore respond to visibility by signaling that they are an “average altruism type” relative to their audience. We formalize our hypoth...

Consumer generated media, particularly blogs, can help companies in increasing the visibility of their products without spending millions of dollars in advertising. While a number of companies realize the potential of blogs and encourage their employees to blog; a good chunk of them are skeptical about losing control over to this new media. Companies fear that employees may write negative thing...

social marketing is defined as applying marketing tools to achievedesired social targets. in other words, social marketing is the usage ofcommercial methods to increase a target group's ability to admit a belief oran action. in this article, the effect of sport clubs reputation and name on animprovement and a change in their fans' behavior was studied. using semmethod, the results dem...

(1) Any LT wi th S as i t s roo t m u s t have A as a daughte r . (2) No LT wi th C as a d a u g h t e r a l so has D as a daughter . S t a t e m e n t s such as (1) and (2) are CCRs. CCRs are exp re s s ions of f i r s t o rde r predica te logic us ing t wo pr imi t ive pred ica tes , R(a, t) 'el is the roo t o f LT t' and D(eL, t) 'el is a d a u g h t e r in LT t'. [1] CCRs have one of the th...

in the popularity of the Internet, e-commerce more and more into people's daily lives. E-commerce is different from the traditional forms of face to face trading patterns, which requires the users to have a good faith transaction. To detect the user's trustworthiness, models of reputation system have been proposed to the user's credibility to determine whether a transaction is feasible. Based o...

Though trust and reputation systems have been extensively studied, general architectural commonalities between the two have received little attention. In this paper, we present a life cycle model of reputation and trust systems, along with accompanying measures of how much effect signaling and sanctioning have on a given system. We map reputation attacks within our framework and apply our frame...

The purpose of this study was to determine the effect good university governance and reputation risk management on public accountability private universities, especially Halmahera University. two things above, namely practice are interrelated must be accounted for gain trust strengthen legitimacy from as a high quality, highly competitive, have an impact progress society. This used quantitative...