Given the vast amount of data generated by customers’ online and offline purchases, many organizations today are turning to data analytics to help design their direct marketing campaigns and introduce personalized promotions for customers. Data analytics allows companies to implement more effective market segmentation strategies, customize promotional offers, allocate marketing resources effici...

Customer Relationship Management (CRM) enjoys increasing attention as a countermeasure to switching behaviour of customers. Because foregone profits of (partially) defected customers are significant, an increase of the retention rate can be very profitable. In this paper, we focus on the treatment of a company’s most promising customers in a non-contractual setting. We build a model in order to...

This research was conducted to provide an example of predictive business intelligence (BI) dashboard implementation for the food and beverage (businesses that sell fast-expired goods). using data from a bakery's transactional database. The are used perform demand forecasting extreme gradient boosting (XGBoost), recency, frequency, monetary value (RFM) analysis mini batch k-means (MBKM). process...

An industry requires a good strategy in running its business. Saga Bako is small that sells various types of tobacco and equipment. However, has not yet implemented Customer Relationship Management (CRM) service to buyers. It necessary segment customers find out less profitable buyers who provide large profits. The use data mining also contributes when segmenting through the purchase data. meth...

Collateral mechanism in the Electricity Market ensures payments are executed on a timely manner; thus maintains continuous cash flow. In order to value collaterals, Takasbank, authorized central settlement bank, creates segments of market participants by considering their short-term and long-term debt/credit information arising from all activities. this study, data regarding participants’ daily...

occurred recency principle and recency proving   saber khalilnejad kiasari [1]   abstract: this article is to investigate one of the practical principles of methodology and jurisprudence as well as occurred recency principle. this principle is at work to clarify many issues concerned with the priority and recency of two carrying judicial and legal effects. here, through explaining the purpose o...

Optimization models enable organizations to find the best solution and respond demand from an uncertain environment stochastic process promptly with less engineering effort. This study aims optimize number of seasonal agents customer prioritization needed for a call center system using big data analytics discrete event simulations improve satisfaction. The was carried out based on leading heati...

Customer retention is one of the most important tasks a business, and it extremely to allocate resources according potential profitability customer. Most often problem predicting customer churn solved based on RFM (Recency, Frequency, Monetary) model. This paper proposes way extend model with estimates probability changes in behavior. Based an analysis data relating 33 918 clients large Russian...