Risk perception researchers have observed a "negativity bias" for hazard-related information. Messages indicating the presence of risk seem to be trusted more than messages indicating the absence of risk, and risk perceptions seem more affected by negative than positive information. Two experiments were conducted to examine alternative explanations of this finding within the area of food additi...

Can measured risk attitudes and associated structural models predict insurance demand? In an experiment (n = 1730), we elicit measures of utility curvature, probability weighting, loss aversion, preference for certainty use them to parameterize seventeen common (e.g., expected utility, cumulative prospect theory). Subjects also make 12 choices over different probabilities prices. The show coher...