For public relations to be effective in the 21st century, higher learning institutions have resorted using social media order upfront in-service delivery. Even with accessibility and use of platforms, less is known about impacts on PR practice select Universities Kenya communicate. This paper thus explores impact at University K St Paul Kenya. study was conducted two private Kenya; since they d...

This paper introduces a novel paradigm for integrated retrieval and browsing in content-based visual information retrieval systems. The proposed approach uses feature transformations and distance measures for content-based media access and similarity measurement. The first innovation is that distance space is visualised in a 3D user interface: 2D representations of media objects are shown on th...

This paper studies the role of selfie and social interactivity in the effect of product endorsers in social media. Given taking selfie is a self-presentation photograph about people’s private information, we interpret selfie as a high form of self-disclosure. We think this form of self-disclosure can moderate the effect of product endorsers’ attractiveness and credibility on consumers’ attitude...

RÉSUMÉ. Les exigences d’un logiciel, souvent rédigées en langage naturel, sont à la base des phases de conception et de test fonctionnel. Le langage naturel est par nature ambigu, et les exigences peuvent donc être différemment interprétées lors de la construction et de la validation du logiciel. C’est pourquoi nous proposons une méthode de raffinement progressif des exigences vers des modèles ...

This paper discusses evaluation of select-project (SP) queries over an XML document. A SP query consists of two parts: (1) a conjunction of conditions on values of labels (called the selection) and (2) a series of labels whose values should be outputed (called the projection). Query evaluation involves finding tuples of nodes that have the labels mentioned in the query and are related to one an...

In this document, we present research topic developed in the context of heteroge-neous data integration in plant functional genomic. Plant functional genomic is a biologicalframework where several disciplines and techniques take part in the discover of genes function.It generates a large quantity of data which the scientists manage in various ways. However,many data sources, com...