We find substantial herding in U.S. corporate bonds among bond fund managers, much higher than that previously documented for the equity market. Herding is generally stronger among illiquid bonds, and buy herding and sell herding are driven by different factors. In particular, sell herding increases on negative news about bond ratings and corporate earnings. Interestingly, increases in ex-post ...

background: today, electronic mass media such as television (tv), influence behavioral patterns of their audiences. this study aimed to evaluate what messages on food advertisements related to oral health were transmitted (appeals) and how they were transferred (performance methods & artistic techniques) in islamic republic of iran broadcasting (irib). methods: in this cross sectional study, br...

one of the farmers' marketing decisions is how to sell their products to the market. they sell their products in different ways, for example pre-sell, local dealers and wholesalers,. this paper aims at investigating citrus distribution channels and evaluation of factors affecting the choice of each channels by mazandaran ‘s producers. the data was collected by simple random sampling method. 252...

The growth of Low Fare Carriers (LFCs) has encouraged many airlines to remove fare restrictions (such as advance purchase requirements and Saturday-night stays) on many of their fare class products, leading to the simplification of fare structures in competitive markets. In the most extreme case, these markets have fare structures that are unrestricted; the fare class products differ only by pr...

one of the ways of selling products is “direct selling”. the companies which use this method sell their products directly to end users just by their distributors’ intermediation. in this method, distributors retail sell the products out of a fixed commercial location. harmful effect of loading unsold products with distributors had legislators make companies buy-back those products. briefly, we ...

The banking industry regularly mounts campaigns to improve customer value by offering new products to existing customers. This approach gained momentum as a result of the increasing availability of customer data and improved analysis capabilities through data mining. Even with these improvements the problem of efficiently using resources to maximize the return on marketing investment (ROMI) is ...