This paper focuses on an application of conjoint analysis within forestry economics. More specifically, it was used to determine eucalypt plant value perceptions among South African nurserymen, to assess the financial drivers of the eucalypt production system, and to attempt to quantify the trade-offs between attributes of a eucalypt nursery and the selling price of the plants. Utility function...

Through this descriptive qualitative study of institutional advertisements aired on television during the 2006–2007 college football bowl season, I sought to understand the messages communicated by colleges and universities to external audiences. The findings demonstrate the focus on selling the private benefits of higher education and call into question the effectiveness of university marketin...

Salespeople play a critical boundary-spanning role in establishing productive relationships with their buyers. In doing so, they employ diverse selling approaches that resulting in a wide range of customer experiences—some that align well with the overall marketing strategies and some that conflict with the intent of the organization. Several theoretical explanations for the variations in selli...

Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. This paper surveys several of these agent-mediated electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model we present augments traditional marketing models with concepts from Software Agents research to ...

Marketing theory has traditionally contrasted a market orientation to internally oriented approaches stressing productive efficiency, or selling and promoting. This study examines the comparative effect of these three different emphases on profit performance. The results indicate that analysis of customer needs has a positive association with profitability. Internally oriented approaches do not...

electronic shopping has increased in recent years increasingly. people who use this channel as an instrument of marketing and selling of goods, understand that consumers do not only focus on timely delivery of goods. but they are also looking for new and different products. thus, the marketers and companies must understand the innovative elements that effective on consumer purchases. in the pre...

Firms increasingly use both mass-media advertising and targeted personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the e ect of mass-media advertising and personal selling in the context of U.S. presidential elections, where the former is referred to as the air war and the latter the ground game. Speci cally, we look at how di eren...

OBJECTIVES E-cigarette companies and vendors claim the potential of e-cigarettes to help smokers reduce or quit tobacco use. E-cigarettes also have the potential to renormalise smoking. The purpose of this study was to describe the availability and in-store marketing of e-cigarettes in London, UK stores selling tobacco and alcohol. DESIGN Observational study. SETTING Small and large stores ...