An analysis of social desirability in personality assessment is presented. Starting with the symptoms, Study 1 showed that mean ratings of graded personality items are moderately to strongly linearly related to social desirability (Self Deception, Impression formation, and the first Principal Component), suggesting that item popularity may be a useful heuristic tool for identifying items which ...

The correlation between general intelligence (g), a general factor of personality (GFP), and social desirability was examined in a sample of 507 siblings. Each sibling within a pair was examined separately, creating two groups. Individuals had completed an omnibus personality inventory measuring 20 personality traits as well as a timed, group administered intelligence test. Factor analyses on t...

We compared the sensitivity of two classes of decision tasks to social desirability: Description-based tasks and experience-based tasks. Participants completed a battery of decision tasks in two conditions: A Control condition in which they were asked to perform their best, and an Impression condition in which they were required to impress judges in the context of hiring decisions. The Impressi...

The self-reference effect (SRE), by which encoding of information is done in a self-referential manner (e.g., "Does the word describe you?"), enhances subsequent memory performance. It is thought to reflect that self-reference is a highly practiced task in everyday life. Accordingly, it is expected that the types of tasks that produce memory enhancement vary according to individual differences ...

Background and Aim: This study examined the role of social desirability, self-esteem, and some demographic variables in predicting students’ attitudes toward people with physical-motor disabilities. Procedure: The participants in this cross-sectional study were 300 students at Kurdistan University selected using convenience sampling. The students completed the items in the Google forms of the ...

BACKGROUND Studies of HIV often use self-reported surveys to measure sexual knowledge, attitudes, and practices. However, the self-reported data are vulnerable to social desirability (SD), a propensity of individuals to report favorable responses. The Marlowe-Crowne Social Desirability Scale (MC-SDS) was developed as a measure of the effect of social desirability, but it has not been adapted fo...

In authoritarian regimes election polls can be vastly polluted by measurement error, namely the social desirability bias, which can contribute to substantial inflation in the publicized estimates of an autocrat’s electoral support and voter turnout. This study provides an in-depth analysis of the magnitude of social desirability bias in polling estimates released before and after the 2012 Russi...

The present chapter presents two studies examining the differential effects of acquiescence and social desirability on value scores across cultures. In the first study, culture-level acquiescence indexes were extracted from data in eight multinational surveys, and culture-level social desirability scores were obtained from a meta-analysis of the Marlowe-Crowne Social Desirability Scale. Both ty...

Scholars have long suggested that as a particular view or perspective becomes the social norm, we run the risk of overestimating the prevalence of this perspective due to social desirability bias. In this manuscript we address this possibility of this effect in one of the most fundamental measures in American politics: the measure of partisanship. In particular, we argue that social desirabilit...

Attempts to measure and analyze public opinion attitudes toward racial/ethnic minorities often confront the "social desirability" problem: those who have prejudiced attitudes are rarely willing to admit them to surveyors. Instead, they may be more likely to give a socially acceptable answer rather an accurate reflection of their views. Previous research has clearly established that this effect ...