Identifying consumer preferences is a key challenge in customizing electronic commerce sites to individual users. The increasing availability of online social networks provides one approach to this problem: people linked in these networks often share preferences, allowing inference of interest in products based on knowledge of a consumer’s network neighbors and their interests. This paper evalu...

OBJECTIVE To (1) assess orthodontic patient and practitioner use of and preferences for social media and (2) investigate the potential benefit of social media in marketing and communication strategies in orthodontic practices. MATERIALS AND METHODS A survey was developed and randomly distributed to orthodontists via the American Association of Orthodontists and to patients/parents via private...

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When usability evaluation is performed on web sites, many different evaluation methods can be used that are analytical or empirical, depending if they are conducted with or without end users, on a real web site (part or whole) or on a representation of it. A classification on evaluation methods is given on these parameters so as to assess the relevance and appropriateness of each evaluation met...

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How to keep users has become the most desirable knowledge to social network site (SNS) managers. In the current study, the author proposes a user’s SNS continuance model by incorporating the information system continuance model and the impression management theory. The author finds that a user’s actualization of the hoped for possible self and perceived informativeness of an SNS are two critica...

The objective of this project is to show how sentimental analysis can help improve the user experience over a social network or system interface. The learning algorithm will learn what our emotions are from statistical data then determine the mood. After that it will change our social interactions accordingly on our social network sites or other interfaces like desktop or system services or web...

This paper explores means to integrate natural language processing methods for terminology and entity identification in medical web session logs with visual analytics techniques. The aim of the study is to examine whether the vocabulary used in queries posted to a Swedish regional health web site can be assessed in a way that will enable a terminologist or medical data analysts to instantly ide...

The social trend is progressively becoming the key feature of current Web understanding (Web 2.0). This trend appears irrepressible as millions of users, directly or indirectly connected through social networks, are able to share and exchange any kind of content, information, feeling or experience. Social interactions radically changed the user approach. Furthermore, the socialization of conten...