In sponsored search advertising (SSA), keywords serve as the basic unit of business model, linking three stakeholders: consumers, advertisers and engines. This paper presents an overarching framework for keyword decisions that highlights touchpoints in management, including four levels decisions, i.e., domain-specific pool generation, targeting, assignment grouping, adjustment. Using this frame...

Despite the increasing investment in multi-year federally funded science and technology centers in universities, there are few studies of how these centers engage in learning and change based on information submitted from various agents in the oversight and evaluation process. One challenge is how to manage and respond to this evaluative information, especially when it is conflicting. Although ...

This past year there were a total of 14 faculty members involved in 40 sponsored research projects. Sponsors included government agencies, navy labs and industry. In addition to the sponsored faculty research there were 15 midshipmen involved in independent research projects with faculty, four of which were Bowman Scholars. Many of these projects were also funded by outside sponsors. Overall, 2...

Article history: Received on: 05/03/2014 Revised on: 14/03/2014 Accepted on: 01/04/2014 Available online: 28/06/2014 The aims of this study were to document the post market research of the pharmaceutical industry and the effects of labeling revisions on post market studies and outcomes of oral anti-diabetics. A literature search identified post market studies of metformin, glipizide, and piogli...

The dynamics of customer relationship are being reshaped by price-setting processes such as online auctions. This paper Ž . analyzes price setting process in business-to-consumer B2C online auctions. Typically, these auctions involve multiple identical units and utilize a variant of the traditional English-auction mechanism. We describe an online laboratory w experiment that compares the effici...

Herding behavior is widely observed in auctions. There are rational reasons for herding but herding can also be counterproductive. We found evidence of herding behavior and sub-optimal outcome in a multi-winner auction setting. This study adds to the knowledge of herding by looking at herding in an auction setting where there is extra incentive to herd (multi-winner auction). Our findings recon...

Stuart Schreiber is an Investigator at the Howard Hughes Medical Institute and Morris Loeb Professor in the Department of Chemistry and Chemical Biology at Harvard University. His chemical biology research, which uses small molecules derived from diversity-oriented synthesis, observational screens and information science, has uncovered principles that underlie information transfer and storage i...

Panel 1 focused on ways to integrate salvage therapy research into existing networks and structures including government-sponsored clinical trials networks, observational cohorts, and industry-sponsored trials. Though the panel discussed a number of environments in which salvage research is hindered, it concluded that a solution to most of the obstacles must involve greater communication betwee...