The purpose of this study was to assess the marketing communication activations of a professional tennis tournament. Results indicate that respondents were satisfied with the marketing communications activations chosen by managers and marketers of the event. For example, most spectators (77%) learned of the event from television, which was their preferred media for becoming aware of the tournam...

Research question The business of sport has been radically challenged by the COVID-19 pandemic, impelling a rapid reassessment practices to survive disruption. One stakeholder comprehensively impacted media, whose investments in augmenting sport’s commercial appeal have immense. media will need rethink their strategies adequately leverage connections products. Similarly, properties and content ...

Despite the efforts of academia on exploring merits creating shared value, prior relevant literature seems to have a limitation that overlooks environmental contribution suggested as crucial component value program by Porter and Kramer. More importantly, since most existing value-related studies focused firms in general marketing field, there is lack research efficacy programs are implemented s...

Stimulating the growth of skiing consumption and promoting development industry is a hot topic nowadays. In this article, we looked at 30 people different ages genders who skied for lengths time used questionnaire survey method to explore relationship between skiers’ continuous behavior their flow experience during factors that affect behavior. The study found consumers have an ‘immersive inter...

The increasing professionalism of sports persons and desire of consumers to imitate this has led to an increased metrification of sport. This has been driven in no small part by the widespread availability of comparatively cheap assessment technologies and, more recently, wearable technologies. Historically, whilst these have produced large data sets, often only the most rudimentary analysis ha...

Several approaches with reference to customer involvement in the product development process can be found in the research literature. The majority of studies, focusing primarily on customer involvement in the product or service development process, are based on research in the area of new product development. However, these studies did not describe which customers or groups of customers are sui...

Successful service recovery is one of the major tasks for every provider. This paper transfers theory from traditional industries into spectator sport context, more precisely - football. A satisfied and committed consumer main goals business entity, as well football clubs. The purpose this to examine factors that predict satisfaction with its outcomes in context sports industry. research method...