نتایج جستجو برای: supply chain cooperative advertising
تعداد نتایج: 505702 فیلتر نتایج به سال:
This paper contributes to the supply chain finance literature with an agent-based Monte Carlo simulation model focusing on bank’s point of view. Our theoretical assesses how a bank should screen (SC) member and whether that requires different considerations monitoring systems compared traditional corporate loans. In model, SC members may cooperate, reducing their bankruptcy risk considerably; t...
This paper does research on order quantity and profits of members in cooperative and non-cooperative supply chains. First, the supply and demand model of members of non-cooperative supply chains is established, and optimization research on order quantity and price variables in this model has been carried out. Then the cooperation model in returnable cooperative supply chain is built by introduc...
We study a supply chain in which a consumer goods manufacturer sells its product through a retailer. The retailer undertakes promotional expenditures, such as advertising, to increase sales and to compete against other retailer(s). The manufacturer supports the retailer’s promotional expenditure through a cooperative advertising program by reimbursing a portion (called the subsidy rate) of the ...
Taking a food supply chain approach, this paper examines the regulation of food marketing and nutrition labelling as strategies to help combat obesity in China in an era of rapid agro-food industry growth. China is the largest food producer and consumer in the world. Since the early 1980s, the agro-food industry has undergone phenomenal expansion throughout the food supply chain, from agricultu...
A common practice for brand manufacturers is to operate dual distribution channels in which they offer an online channel direct sales end consumers and independently-managed retail physical stores. This structure enables the reach multiple segments of with different offline shopping preferences, but it may create conflicts due manufacturers’ competitive position market. Cooperative advertising ...
Retailers advertise on different sales channels. When consumers buy online, the effectiveness of advertising is discounted because they cannot feel product. Observing this phenomenon, paper studies strategy a dual-channel retailer. In paper, we build stylized game models for retailer’s price and levels online offline channels, respectively. Our contribution to provide prescriptions how retailer...
Under the circumstance of WEB2.0, staff, supply chain users and the public take effective part in the innovative process of the enterprise by adopting such online interactive tools as the blog, Wiki and RSS, which will complete the cooperative innovation among the enterprise, staff, supply chain users and the public. The group cooperative innovation will experience the knowledge creative proces...
This paper studies the competitive and cooperative selection of inventory policies in a two-echelon supply chain with one supplier and N retailers. Stochastic demand is monitored continuously. Retailers incur inventory holding and backorder penalty costs. The supplier incurs holding costs for its inventory and backorder penalty costs for backorders at the retailers. The latter cost reflects the...
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