purpose: this study aims to investigate influencial factors on accepting audio archive by radio program makers of irib in north west of  iran. methodology: this research is based on davis’ technology acceptance model which has been done via analytical survey method. the population of this research are 100 radio program makers in north west of iran who are from uramia, tabriz, ardabil, zanjan, q...

Technology Acceptance Model (TAM) is an important tool to understand the dynamics of acceptance of Information Systems in an organization. The model posits that perceived ease of use and perceived usefulness are key factors in the adoption. This study extends TAM for investigating the user rejection of technology by reversing the two key factors into perceived difficulty of use and perceived us...

During the past decade, two signi®cant models of information technology (IT) utilization behavior have emerged in the MIS literature. These two models, the technology acceptance model (TAM) and the task±technology ®t model (TTF), provide a much needed theoretical basis for exploring the factors that explain software utilization and its link with user performance. These models offer different, t...