The paper objective is to apply Technology Acceptance Model (TAM)-based usage and attitude variables for the predictive user segmentation of Moodle-based e-learning system in a university. The study explores the path models with latent variables estimated by partial least squares method (SmartPLS and plspm library of the R package were used for the parameter estimation) and uses the mixture mod...

ABstRAct The technology acceptance model (TAM) is a popular model for the prediction of information systems acceptance behaviors, defining a causal linkage between beliefs, attitudes, intentions, and the usage of information technologies. Since its inception, numerous studies have utilized the TAM, providing empirical support for the model in both traditional and Internet-based computing settin...

Advances in electronic banking technology have created novel ways of handling daily banking affairs, especially via the online banking channel. The acceptance of online banking services has been rapid in many parts of the world, and in the leading ebanking countries the number of e-banking contracts has exceeded 50 percent. Investigates online banking acceptance in the light of the traditional ...

The Technology Acceptance Model (TAM) predicts the user acceptance of end-user applications by specifying causal relationships among belief and attitudinal constructs that subsequently influence usage behavior. Although the perceived usefulness and perceived ease of use constructs have received a great deal of attention in MIS literature, very few follow-up studies have used the original TAM co...

Mobile telecommunication operators are under great pressure to launch new profitable data services. However, most of the mobile data services have fallen short of the expectation and have failed on the market. One important reason for the failure of mobile data services is the difficulty to assess user needs and requirements in advance. This paper suggests to use the Technology Acceptance Model...

Technology acceptance model (TAM) is a well-established theory to explain technology adoption. However, traditional TAM research generally neglects the impact of emotion in the adoption decisions. In this research, we propose to investigate the effects of consumers’ emotional attachment to IT brands on their adoption decisions and the precursors of emotional attachment. This research synthesize...

Despite many numbers of studies in Technology Acceptance Model (TAM), the social influence construct has not been recognized, nor handled clearly. This study includes the social influence construct in TAM and tests the robustness of the model for different information systems contexts: office automation (spreadsheet) and Internet usage. Study findings include that 1) social influence has a dire...

Technology acceptance has been a popular topic in the information systems research field for the past several years. A variety of determinants have been found to be significant in predicting the acceptance and adoption of information technologies. Although there have been extensive research on the technology acceptance model (TAM), the impacts of the perceived radicalness of IT have not been ex...

This study investigates the use of mobile phones and tablets for learning purposes among university students in Vietnam. For this purpose, the research is based on relevant technology acceptance literature and the Technology Acceptance Model (TAM) is proposed to analyze the adoption of mobile devices and smart phones by Vietnam students for accessing course materials, searching the web for info...

The technology acceptance model (TAM) has been applied in different contexts to investigate a wide range of information technologies (IT), and a cumulative tradition has already been developed in this stream of research. Most TAM studies have been empirical investigations, using the survey approach with great success. TAM is a mature model and has been validated in different contexts. However, ...