Many socio-economic studies rely on panel data as they also provide detailed demographic information about consumers. For example, advertisers use TV and web metering panels to estimate ads effectiveness in selected target demographics. However, panels often record only a fraction of all events due to non-registered devices, technical problems, or work usage. Goerg et al. (4) present a beta-bin...

Transgenic crops among the most controversial "science and society" issues of recent years. Because of the complex techniques involved in creating these crops and the polarized debate over their risks and beliefs, a critical need has arisen for accessible and balanced information on this technology. World Wide Web sites offer several advantages for disseminating information on a fast-changing t...

Abstract Product advertising captures the attention not only of consumers but also investors. Constructing a measure local investment interest in stocks from Google searches and using Super Bowl as an experiment, we study effects expenses on investor attention. We find that post‐game Monday investors areas with high viewership increases significantly for both non‐local companies air commercials...

A key driver that motivates individuals to contribute to social media is to obtain reputation. This paper investigates the reputation and its formation in the context of YouTube, the largest online video site. Views of video lead to views of the provider’s channel, and then channel views lead to subscriptions, through which the provider build up her reputation on YouTube. Subscriptions in turn ...

Research demonstrates a complex relationship between television viewing and fear of crime. Social critics assert that media depictions perpetuate the dominant cultural ideology about crime and criminal justice. This article examines whether program type differentially affects fear of crime and perceptions of the crime rate. Next, it tests whether such programming differentially affects viewers'...

Video has emerged as a dominant medium for online education, as witnessed by millions of students learning from educational videos on Massive Open Online Courses (MOOCs), Khan Academy, and YouTube. The large-scale data collected from students’ interactions with video provide a unique opportunity to analyze and improve the video learning experience. We combine click-level interaction data, such ...

Abstract This study investigates the effects of state censorship in context 2007 government closing RCTV, a popular opposition television channel Venezuela. Some parts country had access to second channel, Globovision, while other completely lost television. The first finding, based upon ratings data, is that viewership fell on progovernment replacement, following but rose Globovision areas wit...

emerging new media and their attractiveness for audiences seems to be a challenge for television to keep its dominant share from advertising market. one of the most important reasons of this challenge is lack of metrics for measurement of advertisings influence which by them advertisers able to evaluate the advertising efficiency and make better planning, while the new media as rival of televis...