نتایج جستجو برای: tourism destination marketing
تعداد نتایج: 102810 فیلتر نتایج به سال:
Tourism has become a very important and dynamic sector both in the world economy and particular in the developing countries. Its growth affects not only the activities directly linked to tourism but also other sectors. Tourism is already an important sector in some developing countries and will become so for others. Developing countries have been fast growing in tourism industry terms in the wo...
Introduction: The overall objective of this study was to design a progressive multilevel model using the Delphi method for selecting a medical tourism destination which includes three levels of decision making: the destination country, then the destination city, and finally, the healthcare center in the selected city. This model can be used as a new area of research for further...
Marketing added value is one of the key concepts of successful differentiation in an increasingly competitive tourism market. This paper examines the impact of perceived added value as a source of differentiation on the competitive advantage of urban tourism destinations. The main goal of the paper is to determine that tourists who perceived partial components of added value in destinations giv...
the carrying capacity is well identified tool to manage problems due to uncontrolled tourism for any destination. this report highlights the carrying capacity estimation of kerwa tourism area, bhopal, india. the methodology used in this report is a new two-tier mechanism of impact analysis using index numbers derived from a survey of 123 stakeholders. from this the individual component impact a...
the aim of the present study was to appraisal the prose and cone of shiraz city in terms of its potential in the context of health tourism.the statistical sample included medical and health tourism sector in the city of shiraz in the northwest of fars province, south of iran. the efficient authorities on the topic were identified through the hospitals engaging in medical tourism. the research w...
The information-intensive nature of the tourism and travel industry suggests an important role for Web technology in the promotion and marketing of tourist destinations. With reports of travel purchases and reservations being one of the fastest growing segments of the Internet community (eMarketer, 2002), it is no surprise that the number of tourism operators on the Web has increased considerab...
Marketing management is the most important job for tourism destination managers in increasing competitive advantage and maintaining market conditions (supply demand). has an role number of tourist visits through packaging products that have their uniqueness compared to similar owned by competitors. This study aims build branding Positioning, Differentiation, Branding marketing strategies. Throu...
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