With the rise of user-generated content (UGC) and deep learning technology, more researchers construct measure tourism destination image (TDI) through online travelogues. However, due to impact COVID-19 prevention control, number travelogues has decreased significantly and, therefore, scientific validity TDI based only on text or photos been questioned. This research fills a gap by comparing di...

The author of the article believes that Sofia Yablonska's travelogue “The Magic Morocco” (1932), in artistic expression which pictorial semiotics is metaphorized, should be studied creative tandem with Zinaida Serebryakova's Moroccan series paintings. Such verbal-visual collaboration has other motivational factors. Born Ukraine, both artists visited Marrakesh, where their African tour began, 19...