To be successful, organizations must look into the needs and wants of their customers. That is the reason why many researchers and academicians have continuously emphasized on the importance of customer satisfaction, loyalty and retention. Customer satisfaction is important because many researches have shown that customer satisfaction has a positive effect on an organisation’s profitability. Du...

Sustainability is the ability to endure. For any organization or any enterprise, sustainability is the ability to remain productive long term while minimizing waste and creating value. An organization can achieve sustainability if it aligns itself with the product and service needs of its customers and wants and interests of its multiple stakeholders. The enterprise, whether it is an ecological...

Many enterprises have been devoting a significant portion of their budget to new product development (NPD) in order to distinguish their products from those of their competitors, and to make them better fit the needs and wants of customers. Hence, businesses should develop products that fulfill the customer demands, since this will increase the enterprise’s competitiveness and it is an essentia...

Customer satisfaction depends on many variables, such as quality, price, availability, customer service, and so on, and increases with the degree to which the delivered product meets the customer’s preferences. Frequently, vendors have to help customers select a product from among those available to satisfy their needs and wants. Most of the time, the information provided by the customers is no...

Although tourism and hospitality have transformed to be much safer activities compared with the past developments in transportation information technologies, they still involve many risks. This review paper explains discusses influence of perception risk on consumer behaviour strategies that can used reduce consumers’ perceptions. As eliminating or reducing consumers' perceptions help businesse...

Purpose: this study wants to find any relationship between the numbers of purchase and the income the customer brings to the company. The attempt is to find those customers who buy more than one life insurance policy and represent the signs of good payments at the same time by the help of data mining tools. Design/ methodology/ approach: the approach of this research is to use data mining tools...

In the past, organisations could concentrate on their internal capabilities, emphasising product performance and technology innovation. Organisations that did not understand their customers’ needs eventually found that competitors could make inroads by offering products or services better aligned to their customers’ preferences. Many Facilities Management organisations today have a mission focu...

becoming one the important features of our lives, e-banking has brought us a more convenient and fast way to accomplish financial activities. despite its growing role, it is considered a challenge for some individuals who prefer to still use traditional banking system. in order to obtain a better understanding of those customers, in the current study, two personality dimensions and four demogra...