This paper discusses conceptual definitions of mobile service users. These concepts reflect the domains of end-users having an intention to use the service or using the service in practice. This study also defines metrics that measure the adoption of mobile services. In addition, the paper investigates the estimation of costs due to mobile service adoption gaps. The paper demonstrates the use o...

In the literature on mobile commerce service adoption, aggregate diffusion issues or technology issues are usually focused. However, a comparison of the slow adoption of WAP services in Europe with the successful adoption of comparable I-mode services in Japan and technologically simple SMS-based services in Scandinavia, suggests that aggregate and technologybased models are insufficient to exp...

Research on the adoption of mobile services in everyday life contexts have shown how important entertainment and self -expressiveness are to the users’ adoption of these services. However, as illustrated by the variables of the much applied TAM model, utilitarian motivations are still focused in ICT-adoption research. Mobile parking services may be used as a “crucial test” of the importance of ...

There is limited research studying mobile phone adoption by actual consumers in the Arab countries, although the region had an incredible growth in mobile usage between the years 2000 and 2014. The main aim of this paper is to develop a conceptual framework that can explain mobile adoption by customers in the Arab countries. An extensive analysis of the existing literature related to technology...

The mobile game is experiencing a rapid development and one of the favorite mobile applications. This article focuses on Chinese mobile game market and conducts an empirical research on the factors of the user adoption of mobile game. The research results show that perceived usefulness, perceived entertainment, economic cost and subject norm significantly affect the attitude of use, which resul...

Mobile commerce is the next generation of electronic that allows consumers to perform many transactions via a mobile phone instead desktop computer. To online businesses, this channel also them have almost non-stop accessibility large population device users. This study examines factors affecting intention use contemporary on basis integrating perceived security, subjective norm, innovativeness...

The adoption of mobile services is often studied at a generic level and limited research has addressed personalisation service adoption. This paper proposes a framework for assessing the likely success or failure of personalisation mobile services. It was found that enjoyment and usefulness are the most important factors in attracting users to adopt personalisation services. Comparing these fin...

Available online 15 August 2014 This study investigates the competition and challenges of mobile banking system in Thailand. The analyses of the competitive landscape of mobile banking innovations are based on the Managing Migration Paths Model. The empirical study focuses on the leading banks in Thailand: Bangkok Bank, Kasikorn Bank, Siam Commercial Bank, Krung Thai Bank and Bank of Ayudhya. T...