Conjoint Analysis (CA) is a very popular class of methods for measuring consumer preferences, both in research and practice. However, since a couple of years, the Analytic Hierarchy Process (AHP) is being discussed in this field as well. Several empirical studies have shown the general potential of AHP, particularly in complex product evaluation tasks consisting of many attributes. But, in spit...

This paper aims to provide an insight to managers on the availability of simple-to-use Analytic Hierarchy Process (AHP) as a practical tool for inventory management. It provides an example of the useful application of AHP in determining inventory policy for spare parts. It also presents the use of AHP as an analytic planning tool which managers could use to evaluate the feasibility of a desired...

The supplier selection problem is based on electing the best supplier from a group of prespecified candidates, is identified as a Multi Criteria Decision Making (MCDM), is proportionately significant in terms of qualitative and quantitative attributes. It is a fundamental issue to achieve a trade-off between such quantifiable and unquantifiable attributes with an aim to accomplish the best solu...

Analytic Hierarchy Process (AHP) is major method for decision making now and decision maker’s answers are strongly related to his or her cognitive abilities. Inner dependence AHP is used for cases in which criteria or alternatives are not independent enough. In the process, calculations and compositions of weights are very important steps. Using the original AHP or inner dependence AHP may caus...

This study aims to select optimal maintenance strategy for components of an electric motor of the National Iranian Oil Refining and Distribution Company. In this regard, a method based on revised multi choice goal programming and analytic hierarchy process (AHP) is presented. Since improving the equipment reliability is an important issue, reliability centered maintenance (RCM) strategies are i...

In this paper, we introduce a framework to guide decision makers evaluating information security policy performance. It is motivated by lack of adequate decision making mechanism with broader scopes and easy to use for the decision makers. The framework, which adopts Analytic hierarchy Process (AHP) methodology, is developed into a four level hierarchy (goal, criteria, sub-criteria, and alterna...

The Evaluation of eCRM implementation in most of organizations will witness an increase in efficiency, staff satisfaction, and eventually customer satisfaction. The objective of this paper is to apply and compare the analytic hierarchy process (AHP), Fuzzy AHP and Fuzzy Topsis methods to evaluate the Parsian banks’ readiness in ECRM implementation. Primary data have been collected by means of q...

In order to standout from competition in the global market, companies must rely on competent suppliers. The supplier development program is designed to create and maintain a network of competent suppliers, which has a major influence on the competitive advantages of a buying company. The existing literatures on supplier development all adopt “one-size-fit-all” strategies. However, to allocate s...

The evaluation process of employee performance has been very vital and critical issue for companies that aim to reward employees for meeting their organizational goals and identify whether or not their objectives are met, and develop necessary action plans so that they can be achieved in near future. This selection process is so essential for companies due to the fact that wrong decisions may n...

Recently, Calantone, Di Benedetto, and Schmidt [2] presented an Analytic Hierarchy Process (Am) modeling approach to new product screening. The illustration of this approach is an example of a decision support model that seeks to aid managers in selecting new product ideas to pursue. In this paper we improve upon this initial AHP model using a "fuzzy" mathematical application. This use of fuzzy...