Internet portals have been using the email service to attract new members and to retain existing customers. This research aims to enhance the understanding of mechanisms associated to users' intention for email switching (IES). We have employed customer's satisfaction on email service, attractive alternatives, and switching cost to explain the dynamics of IES. Customer's satisfaction is measure...

In recent years a companies’ need for information about customer requirements, which represent the key to retain actual customers and attract new ones, has steadily increased. Kano et al. [9] proposed an interesting model aiming at the classification of product or service characteristics as dissatisfiers, delighters, performance or indifferent attributes. Unfortunately, the required questionnai...

From time to time, marketers have concentrated on adopting various marketing techniques to attract consumers. Viral Marketing through internet is one such approach which breaks the traditional brick-and-mortar model of marketing. The objective is to build a suitable model that will explain the various determinants involved in designing viral marketing campaigns and its outcome in terms of consu...

the present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. considering the relation between wiki and ecommerce for crm, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase in...

We investigate the situation where a customer experiencing an inventory stockout at a retailer potentially leaves the firm’s market. In classical inventory theory, a unit stockout penalty cost has been used as a surrogate to mimic the economic effect of such a departure; in this study we explicitly represent this aspect of consumer behavior, incorporating the diminishing effect of the consumers...

Rather than loading the owner's guide down with lots of " this is what you just bought and let us tell you how wonderful it is " propaganda, we fought to keep it concise, non-intimidating, and solution directed. Many of SpinRite 3.1's initial users have reported that they love the guide's brevity. But it explains nothing about how and what SpinRite does. So we created this " under the hood " te...

recent growth and developments in internet and electronic services play a significant role in banking industry all over the world especially in iran. it caused an intensive competition between governmental and non- governmental banks in the field of using e-banking services in a way that each bank attempts to attract more customers using high-quality e-services. ways of delivering services, qua...

Mining of Customer data in an Automobile Industry using Clustering Techniques Archana Singh and Ajay Rana Amity University, Noida _________________________________________________________________________________________ Abstract— Customer Relationship Management (CRM) is a leading approach undertaken by the marketers in the process of retaining their customers. CRM approach is still new for the...

Virtual merchandizing is the art of creating visual displays and arranging merchandize assortments within a store to improve the layout and presentation and to increase growth, sales and profitability. VM helps to attract the customers, towards the displayed products and also improves the shopping experience for customer by sending the right message about the merchandize and presenting it in a ...

regarding the highly intensive competition in the market, nowadays using customer-oriented strategies is necessary for retention and attraction of the costumers. nevertheless, using those kinds of strategies depends on understanding customer behavior patterns and classification of customers in accordance with those patterns. the current study aims to determine the strategies for dealing with ne...